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Willis & Bowring: legal excellence in action

Willis & Bowring

Willis & Bowring has been a trusted legal partner to the Southern Sydney suburb of Miranda since 1960. Over the past six decades, they’ve cultivated a reputation for delivering exceptional service characterised by integrity, empathy, and professional delivery to their clients.

“Our approach to serving clients is proactive and client-centric,” said Managing Partner Pamela Wood. “We believe in working closely with our clients to understand their long-term goals and develop strategic plans to achieve them.”

Whilst reputation alone might seem enough for Willis & Bowring to continue propelling forward, they’re not a firm that wants to rest on their laurels. In April they were announced as the winner of the Australian Small Business Champion Awards for Legal Services and recently also received a nomination as a finalist for the 2024 Sutherland Shire Local Business Awards. This recognition follows their 2023 success in the Professional Services Category at the same local business awards, further cementing their position as a trusted community leader.

The firm’s recognition by both awards is a well-deserve accolade that demonstrates their long-standing dedication to delivering excellence within the legal sector. In their own words, being recognised by these awards can be attributed to three primary factors:

  1. Exceptional Service Quality: The quality of our legal services likely played a crucial role in the Legal Services category nomination. Clients appreciate businesses that consistently deliver exceptional results, provide clear and effective communication, and demonstrate expertise in their field.
  2. Innovative Entrepreneurship: The nomination for Young Small Business Champion Entrepreneur (Rebecca Walker) indicates that Rebecca’s innovative ideas, leadership skills, and entrepreneurial mindset have been key contributors to our business’s success. Her ability to think outside the box, take calculated risks, and drive positive change within the company likely caught the attention of the award committee.
  3. Community Involvement and Impact: Our involvement in the community, whether through charitable initiatives, partnerships with local organisations, or contributions to social causes, may have also played a role. Businesses that actively engage with their communities and make a positive impact beyond their core operations are often seen as champions in their industry.

Rebecca Walker, who joined the firm just over a year ago, has played a pivotal role in providing her support and expertise to the day-to-day operations. As a skilled Practice Manager at Willis & Bowring Solicitors, Rebecca is known for her strategic leadership and prowess in streamlining operations. Besides fostering growth in the legal sector, she values family time and lifelong learning, establishing her as a respected figure both in the organisation and the wider local community.

As a firm that has remained steadfast to its client-centric commitment, what do you think is the secret to fostering and maintaining strong client relationships?

Open and transparent communication: Maintain regular, clear, and honest communication. Keep clients informed about progress, potential issues, and successes. Be available and responsive to their queries and concerns.
Adding value beyond expectations: Go the extra mile to add value in ways clients might not expect. This could be through innovative solutions, additional support, or simply showing appreciation for their business.
Proactive engagement: Anticipate clients’ needs and address potential problems before they arise. Proactive engagement shows that you are invested in their success and are a reliable partner.

Willis & Bowring is a 60+ year success story. What do you think is the secret to your longevity?

The longevity of Willis & Bowring can be attributed to several key factors, particularly the quality and loyalty of our staff members. Many of our employees have been with the company for over 15 years, which speaks volumes about our work environment and culture.

Experienced and knowledgeable staff: Having a team with extensive experience means that our staff bring deep industry knowledge and expertise to their roles. This allows us to provide exceptional service and solutions to our clients.
Consistency and reliability: Long-tenured employees ensure consistency in our operations and service delivery. Clients can rely on familiar faces who understand their needs and history, fostering stronger, more personal relationships.
Loyalty and commitment: The loyalty of our staff is mirrored in their commitment to the company’s values and goals. Their dedication contributes to a stable and positive work environment, which in turn enhances client satisfaction and trust.
Strong company culture: A supportive and engaging company culture encourages employees to stay with us for the long term. This culture is built on mutual respect, recognition, and a shared vision for success.

The ability to innovate and adapt are two core attributes that firms must posses in our current world. How does Willis & Bowring embrace both of these?

Willis & Bowring has successfully balanced a rich history with the demands of the modern world by embracing both innovation and adaptability.

Historical foundation with a modern vision: Since our inception in 1960, Willis & Bowring has built a strong foundation based on trust, quality, and client-centric values. We honour this legacy while continuously looking forward, blending our historical strengths with contemporary practices.
Culture of continuous improvement: We foster a culture where continuous improvement is ingrained in our ethos. Encouraging our employees to seek out new ideas, techniques, and technologies helps us stay ahead in a rapidly evolving market.
Investment in technology: Embracing cutting-edge technology is crucial for modern business operations. We invest in the latest tools and platforms to streamline processes, enhance service delivery, and improve client interactions. This includes advanced data analytics, automation, and digital communication channels.