Whilst all social media platforms have the ability to connect likeminded individuals, none are as powerful in business as LinkedIn. The digital networking giant, which turned twenty this year, has a database of over 930 million members in more than 200 countries and territories worldwide. Whilst this isn’t the highest audience of all the social media platforms, LinkedIn has the advantage of operating specifically for business networking. This purpose is clearly laid out in the company’s mission to connect the world’s professionals, to make them more productive and successful. So, with this free tool at your disposal – how can you best adopt social media strategies to further your business?
Amanda Little, Principal Solicitor at Amanda Little & Associates (ALA Law), has become a deft hand at utilising social networks to support her business. Having steered ALA Law, an award-winning New South Wales law firm for over ten years, she has first-hand experience using social channels to increase her networking opportunities and therefore enhance the businesses practices. To share her wisdom, Amanda has detailed how you and your law firm can apply these learnings.
Growing your business network online via social media platforms and on business platforms (such as LinkedIn etc) offers several benefits for law firm owners and solicitors. I have identified 4 key areas it greatly assists with:
Overall, growing your business network online will contribute to the long-term success and growth of your firm or your practice.
LinkedIn is a powerful extension for each of my businesses, including ALA LAW and The Family Law Education Network of Australia. I do this by the following:
LinkedIn serves as an invaluable extension for my businesses, and has assisted me to establish my brand, connect with professionals, and generate new opportunities for each of my businesses.
